i posted this over on the Travel Photographers Network and thought I should duplicate it here in case anyone wants to browse these thoughts.
from TPN, david duChemin:
My recent marketing stuff revolves around my interest in (strength) telling stories with the images we create. I am taken with the notion that if a picture is worth a thousand words then you had better use those thousand words to tell a story - and hopefully a story that is true, resonates, and is worth the hearing.
I’d be interested in discussing the elements of what makes a great photographic story.
Here are some thoughts. Feel free to disagree.
1. It seems like a landscape orientation is better at telling story than a portrait orientation - perhaps this because we learned, most of us, to read from left to right along a horizontal plane. It’s just the natural way we read and somehow that translates into the way we read an image. When it is horizontal it seems to tell a stronger story. But not always.
2. The stories we tell in one frame will be - should be - full of questions. I like to think of it as Rabbinic technique - leave the questions hanging and let the reader answer them. What is he looking at? How did that get there? Why? What? Who? The more questions and the more those questions touch a nerve connected to deeper human stuff, the better. The question: “Why is that person so forlorn looking?” should naturally lead to empathy and an experience of story.
3. The strength of story is in it’s experiential nature. The best stories pull us in, make us identify with the protagonist, and feel we’ve been there with him/her. To do this effectively we must be aware of the universals. I don’t want to bog this down with arche-types etc., but suffice it to say that the more “basic” the emotions (and I do not by that mean they are simple or easy, but more, uh…primal (or something)) are the more the image will have broader (more people) and deeper (more profoundly human) appeal.
4. To continue the thought from 3. Stories have a theme - so should our images. When someone says “what is that movie about?” we usually reply with a plot summary - but in fact stories are not about plot - the things that happen - they are about the themes - loneliness, trust, betrayal, love, birth, death, rebirth, justice for the oppressed, revenge - all the great themes (and this is not even a shot at an encyclopaedic list) that are used in classic storytelling can be suggested in our images. Maybe it’s simply an emotion: happiness. Joy. Sadness. Surprise. Anticipation.
5. The strongest stories are the simplest. As I look over the images in my portfolio that have garnered the strongest response from others, they are the simple ones. Editors of the written word spend alot of time trimming the fat to get to the good stuff so the reader doesn’t have to do the hard work of slogging through. We need to trim. To crop. To compose carefully. The simpler our images are; the more clearly the viewer can discern the subject and experience the emotions, the better our stories are told.
6. Having said that, i think the more we can include context into our image, the more hints we give to the viewer and the more meaningful the image becomes. I shot an image of a gal in front of a tank in the highlands of Ethiopia - i posted it earlier this week, or late last week - and while the portrait would have been fine without the tank, going to a wide angle lens and getting close to the girl while keeping a recognizable part of the tank (the more iconic the elements the better) in the background gave the image context and dramatically increased the sense of danger or tragedy or loss - however you responded to it was because of the interaction of the girl and the tank - neither element alone would tell the story so powerfully.
These are my immediate thoughts. it was not my intention to begin a diatribe, so please weigh in on this. I think the more we understand the theory or even just process our own thoughts, the better our images will tell compelling stories, or at least suggest them, and when they do, the people viewing them will feel a greater impact, and that’s why we do this.
thoughts?
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