New eBook – Light & Land
December 15th, 2010![]()
One of the ideas I had when I wrote Vision & Voice was to release an ebook version where people took some of the ideas and presented their own spin, sort of a “Your Voice, Your Vision.” kind of thing. Michael Frye’s new Craft & Vision title, released today, does this and much, much more. A photographer based on Yosemite’s doorstep, Michael Frye knows his stuff and I’m embarrassed to say that having just written a book on post-processing in Lightroom, Michael took me to school a couple times in this new book. It’s written specifically for people with an interest in Landscapes because landscape work, like other specific genres, has its own challenges, but it’s way more than that.
We try really hard at Craft & Vision to create books that are equal parts inspiring and instructional, to give you ten dollars – or more – of substance – for the five dollars – or less – that you pay. Light & Land does this in spades. Michael discusses some principles and landscape-specific considerations, then walks you through the Lightroom-based development of 5 different images, discussing the hows and whys of each one. Michael’s discussions apply equally for Lightroom users as well as Aperture or Photoshop fans, you just have to do the translation from one slider name to another; the principles are all the same.
Light & Land stands on its own as a substantial class in digital development of landscape images but will be of use to anyone wanting to take their post-processing to the next level. This one’s 36 spreads, which is 72 pages by the old pagination. Now we just force the spread and call a duck a duck. But there’s 72 pages worth of content in here and it’s all gold, baby.
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For the first four days only, if you use the promotional code LAND4 when you checkout, you can have the PDF version of Light & Land for only $4 OR use the code LAND20 to get 20% off when you buy 5 or more PDF ebooks from the Craft & Vision collection. These codes expire at 11:59pm PST December 19, 2010.
Special $20 Gift Coupon Now Available
Do you want to share the gift of Craft & Vision this holiday season? It’s simple to do and it is a great gift or stocking stuffer! When you buy the $20 Craft & Vision Gift Coupon you will be issued one 6-digit code which you can simply forward to your gift recipient, or write the code in a greeting card, etc. To redeem the gift the recipient visits www.craftandvision.com, adds 4 or more PDF ebooks to their shopping cart, enters their code in the Discount Code section of the shopping cart screen, then updates the cart to redeem their Gift Coupon discount. Order your gift coupon here.


it looks so stunning!
I was just watching some Youtube videos from Michael discussing point curves. Very informative fella. I will purchase this with glee!
Another Slam Dunk! Thanks Guys
It seems you have stopped publishing the snooks as IPad apps. Why?
Sorry – snooks should read ebooks
Hi Mark – The books will still come out as Apps, but Apple did some wierd shuffling recently and no longer accepts single-app submissions. So anyone wanting the apps needs to go through the free Craft & Vision App which acts as a one-stop store app, updates when new books come out, and gives you a dozen or so free wallpapers by the C&V authors. Sorry for the confusion. A bit of a learning curve and Apple keeps us guessing!
Hi, I purchased Light&Land yesterday from my iPad and saved it. Now when I try to open it I get the message that access has expired.
Jivan – Contact info@craftandvision.com and they’ll help you with it. This is just my personal blog, so not the best place to get tech support, however the C&V elves will take good care of you and get you the eBook, so drop a line asap, outline the problem, and we’ll make sure you’re good to go. Thanks for supporting Craft & Vision
This a great e-book and a marvellous companion to Vision & Voice. Would it be possible to download the originals of the 5 photographs Michael postprocesses, so we can follow his steps and considerations? As with V & V, which is a great way to learn.
My father was master landscape photographer Philip Hyde. I have had a few top notch image workers helping me print some of my father’s best dye transfer and Cibachrome prints as archival lightjet and inkjet prints. I am just now beginning to learn Photoshop and Lightroom myself. I have found Michael Frye’s blog helpful and interesting to learn from. I just bought Light and Land and skimmed through it, already finding very helpful content. I am looking forward to reading it in more depth. Michael’s work provides a great service to those wishing to produce high quality integrity natural images in the tradition of the masters.
[...] this one. (Funny enough, between starting to write this post and publishing it, an e-book called Light and Land became available, perfect [...]