PixelatedImage Blog

Your Creative Mix Unleashed

July 19th, 2011

Most of you know I consider my manager and best friend to be a bit of a superhero. Dude just gets it, and gets it done. Without him I’d be floundering. What makes Corwin unique is his ability to understand – and operate on – the difficult bridge between creativity and commerce. While Corwin’s business chops are super-solid, he understands that as creatives our first task is to tend to the creative stuff. He knows the creative stuff is the fire in our souls, he knows it’s the only asset we have when it comes to business, and so he places the highest value on it. And where he sees a chance to take it up a notch, he does it- or makes me do it – without prejudice. He’s a little scary, actually.

So this month we’re releasing Corwin’s Your Creative Mix. I think you should buy it for the cheeky cover alone. The cover shot comes from photographer Martin Prihoda, and while it has little to do with the book (I just love the shot, and Martin’s a genius), it comes from a mini-case study in the book. Corwin not only wrote a book about creativity and collaboration and how that can help build both your art and your business, he did so creatively and collaboratively. This one’s full of stuff. We don’t make page counts a selling point anymore because, well, frankly, it’s not relevant, but also because we now paginate one full spread as one page instead of two. So, if we were still mentioning page count, and we aren’t, this one would be almost 80 pages on the old system.

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The title, Your Creative Mix, comes out of the conference Corwin creates in Vancouver each year called Creative Mix. He brings in brilliant speakers to talk about creativity and community. Same thing in this book. Only then he adds photographs, rants, and a boat-load of great content and ideas.  If there’s a VisionMonger in you at all, or you’re interested in the power of collaboration to push your creativity, then you’ll get much more than your $5 worth out of this one. But then who are we kidding, we all know y’aren’t paying $5. See below for the discount codes. One last thing. Would you do me a favour? When we rebuilt the Craft & Vision site a year ago we made sure there was a way to give helpful reviews and comments. So if you have a moment, leave an honest comment or helpful review for this or any of the other C&V books you’ve loved? Those comments are helpful to others. Thank you!

Lastly, I’m a big fan of Todd Henry, the Accidental Creative, and because this book is about creativity, we’re giving away 3 copies of Todd’s great new book, The Accidental Creative, and bundling it with his Personal Idea Pad.  Anyone buying Your Creative Mix during the discount period will have their name thrown into the hat and we’ll randomly give these away as thanks to three lucky, random, readers.

Special Offer on PDFs
For the first five days only, if you use the promotional code MIX4 when you checkout, you can have the PDF version of Your Creative Mix for only $4 OR use the code MIX20 to get 20% off when you buy 5 or more PDF ebooks from the Craft & Vision collection. These codes expire at 11:59pm PST July 23rd, 2011.

The Record is Skipping: DO WHAT YOU LOVE

June 22nd, 2011


Quick snapshot by Corwin, one morning this spring in Death Valley. The over-zealous use of the high-pass filter can only be blamed on me though.

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Keep reading, I did the draw for the Artist Print of Twilight I, Tahoe this morning and I’ll announce the winner  at the end of this post.


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Another idealistic post this morning, I’m afraid. I blame Gary Vaynerchuk. Once in a while I re-read his book Crush-It! or watch a podcast and he fires me up, reminds me that even the sermons I preach myself could be preached with greater conviction. Two nights ago I watched this video and since then have re-watched it at least a half-dozen times: Watch it on YouTube HERE or click the graphic below.

You should watch it. It’s 15 minutes of ranting by a very passionate and intelligent man that has the chops and credibility to back up what he says.

Last week I did a podcast with Martin Bailey, a photographer I both like and respect. He recently discovered he had a brain tumour. My massage therapist just buried his mother. Others that I know have lost and are losing loved ones. Life is short. And as Gary says, we have one chance at this. One. And if you thought I was on a tear about how short life is and how intentionally we need to live it, with every word and breath and waking moment, it’s going to get worse. :-)

Here’s some soundbites from Gary (warning, the language gets a little rough) Some of these bites will apply to everyone, some are more specific to the VisionMongers in the crowd. But if you get nothing else from the video, ask yourself – what am I that passionate about.

“Let’s start with passion. There is [sic] way too many people in this room right now, that are doing stuff they hate. PLEASE STOP DOING THAT. There is no reason in 2008 to do shit you hate. None. Promise me you won’t. Because you can lose just as much money being happy as hell.”

“Let’s talk about community. Listen to your users, absolutely. But giving a shit about your users is WAY BETTER. People listen but they don’t do anything. Doing something, answering those emails, giving a crap, caring about your user base – that’s what you need to do.”

“You need to care about everything, and it starts with yourself. Look yourself in the mirror and ask yourself, What do I want to do everyday for the rest of my life? DO THAT…whatever you need to do, DO IT.”

“Stop crying and just keep hustling. Hustle is the most important word ever. And that’s what you need to do. You need to work so hard.”

“Legacy is greater than currency.”

“If you for a second – a half a second – don’t believe in what you’re doing, whether it’s your personal brand or the product you represent, GET OUT NOW. We only get to play this game once. One Life.”

“The only way to succeed now is to be completely transparent. Completely. Everything is exposed. Everything you do. So your legacy is your ultimate life. It’s all you’ve got. And you can build so much on that. When you have brand equity so much can happen.”

“I don’t want to hear about this nine to five bullshit. I don’t want to hear about this 2 job thing, 9-5, I don’t have time. If you want this, if you’re miserable, or if you don’t like it, or you want to do something else, and you have a passion somewhere else. Work 9 to 5, spend a couple hours with your family. 7 to 2 in the morning is plenty of time to do damage. But that’s it. It’s not going to happen any other way.”

“If you’re doing something else and you want to do this thing you love, you do it after hours. You work 9-6, you get home, you kiss the dog, and you go to town. You start building your equity in your brand after hours. Everybody has time. STOP WATCHING F*CKING “LOST”!”

The reason this hit me so hard recently is I keep putting out these thoughts, and I get pushback – reasons people can’t do what they want to do. But you know what most of it is? It’s reasons they won’t even try. And if I can push just one person over the edge to travel the world, to build an amazing business, to pursue a personal project, then it’s worth it. Because you’ve got one crack at and your kids aren’t an excuse. Don’t you dare use your children as a reason not to pursue something you think you were made for, or called to. Telling your kids they can do anything then leaving them with a legacy of safety and risk-aversion and mediocrity is no way to love your kids. Yes, you’ll do things differently, but do them all the same. If it’s travel, and so many on this blog are travelers, then sell your second car, forget the big-screen TV. Scrimp and save and hustle and do whatever it takes to do that thing you lie awake at night thinking about. Clear your debt, work your ass off, but there is no excuse not to do what you love. Don’t have enough time? I love that last line from Gary. Stop watching f*cking LOST. Turn the TV off. Sell it. Use your time for something that will really and truly make a difference in your life. Or at very least stop telling people you’d conquer the world if only you had time.

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After 760 comments on the post about Twilight I, Tahoe, we used the Random Number Generator to bypass the desire to pick someone cute and single, and instead are happy to announce that this print will be shipped out to Steve Scherbinski. Congrats Steve. Please treat it well. We’ll send you an email and get you particulars.

 

Buy The Tickets.

June 18th, 2011

A door in Jodhpur, photographed on my first trip to India. Images from that trip benefited me more than the best lens I could have bought or the newest camera, never mind the experience and life-long memories themselves.

 

I ran across a great article this morning on the Adventure Journal. Simply the premise was, “You don’t need all the latest gear. Oh, and by the way, the money you spent on that expensive piece of gear could have purchased a plane ticket.”

The article also quoted Let My People Surf by Patagonia founder Yves Chouinard, a book I finished recently: “Don’t spend money on gear. Spend it on plane tickets.”

Got me to thinking, especially on the heels of three podcasts interviews I did last week, all of them giving freedom to rant about gear-lust and our addiction to the toys. And that thinking led me to the B&H Photo site. I only visit on Saturdays now, because the ordering mechanism is closed for the Sabbath, giving my wallet a sabbatical as well. And then I went to StarAlliance.com. Here’s my math. ( Update:  I used Canon in these example because, while I choose Nikon, I am still much more familiar with Canon’s line-up. Nikon has its equivalents.)

Scenario #1 I Need The Best Stuff Out There

Canon 1Ds Mk III – $6,995
EF 70-200/2.8L IS II – $2,449
EF 16-35/2.8L II – $1,699
EF 85/1.2L II – $2.079

Total – $13,222

Scenario #2 I’d Rather Have Money Left Over to Photograph the WORLD

Canon 5D Mk II – $2,499.95
EF 70-200/4.0L – $669.00
EF 17-40/4.oL – $839.00
EF 85/1.8 – $419.00

Total – $4,426

The Difference? $8,796

And then I went to StarAlliance.com and priced out a Round The World ticket. From San Francisco to Paris to Nairobi to Mumbai to Bangkok to Melbourne to Tokyo and back to San Francisco.

Total with Taxes – $5,823

Still Left Over – $2,973. Almost $3000. Handy for hostels, taxis, food.

And the kicker? In no time that gear will be obsolete. Your memories and the photographs taken on 4 continents will last as long as you do. Experiences never get stolen, or go obsolete. And if you got a Canon 7D and settled for non-L-series lenses, you’d have at least another couple thousand to spend on your adventure.

I’m on a tear lately about gear, and you pros out there aren’t exempt either. Spending money on new work and personal projects will generally benefit your bottom line much more significantly, without the depreciation on gear, than the latest lens will.

Forget the shiny stuff, it gets tarnished fast. Put your camera into the bag and book a flight instead. Go make memories and photographs. Live. Buy the tickets.

Yesterday I posted a quick giveaway for a very limited – there is only one – Artist’s Print of Twilight I, Tahoe. Leave a comment on this post and one randomly-chosen reader has it signed and shipped to them, anywhere in the world. Just a comment with your name and email addy so I can notify you if you win. That post is HERE.

 

The Cobbler’s Children

October 21st, 2010

A moral and an update this evening.

A year ago I said I was going to re-do my online portfolios. Promised myself an overhaul. I was going to give some thought to an updated logo and a website overhaul. And then Craft & Vision exploded all over me and it’s taken this long to clean it up. But you know what they say, planning is really only guessing, and you can never anticipate the road ahead or the things that will come your way as a result. So it’s now over a year later, and the cobbler’s children still have no shoes. But they have something much better. A year ago I could never have anticipated the route this would all take and if I had stuck to the plan I might now have a very snazzy website but not being doing some of the projects I am most enjoying right now.Craft & Vision is one of those. So are some of the recent personal trips. In December I’m going to Jamaica and bringing a housing and learning to do some underwater stuff. All things I never planned.

The moral of the story is to hold things lightly, plans included. Be open and receptive. Same thing happened two years ago. I was looking to fill gaps in my schedule, and started a small brand called RedCollar, a studio devoted to photographing pets and their owners. I was pretty excited about it. And then I got a book deal. What to do, what to do. :-) Sticking to the plan would have me knee deep in drool and hair balls; being receptive to things not going to plan has given me something much, much better.

The update is that I’m now on track with a new portfolio site – replacing Evrium’s Fluid Galleries with LiveBooks and a companion site for the iPhone/iPad, as well as splitting things out from PixelatedImage which will soon only be this blog and related community. My own work will wind up at DavidduChemin.com and will have my more recent work, all in much larger images. I’m pumped by how beautiful it’s going to look. In addition to that I’m unveiling my new logo. With the changes over the last few years, and a move towards including fine art and landscape photography, and in the near future a little more adventure photography, I needed something new and more representative of where I am going. I wanted something retro, something a little timeless and classy and clean. I kind of wanted the graphic lovechild of deco and swiss inspired design. And I wanted a DC-03 airplane. So there may be tweaks, but the artwork at the top of this post is the new look for the new brand that will represent my personal work. It’s small, I know, but you’ll have to wait for the whole thing to be unveiled.

Sorry this one’s a little detail-y and completely free from rants. Getting home is always a mixed bag – nice to be home but digging through the pile is tiring. And then there’s the jet lag. It’s not even 6pm and I doubt I’m going to make it past 6:15pm. Today was exhausting, but exhilarating. Got so much done, including placing orders for new gear (remember the post I promised about adding Nikon to my toolbox? It’s coming) and dealing with paperwork for an Antarctica trip I’m taking next December (2011) with Andy Biggs, John Paul Caponigro, and Seth Resnick – but I’m wiped. More to come, but not tonight. :-) Goodnight, friends.

Bonus: My partner-in-crime, Jeffrey Chapman has posted a photograph of me skinny dipping with my Gitzo and Canon 1DsMkIII in Kho Samet. Anything to get the shot. :-) Don’t worry, it’s suitable for work (depending on where you work!) See Jeffrey’s blog HERE.

Getting It Done

August 6th, 2010

NYC, 2010. The outside wall of a Brooklyn Clothing store.

I’m in Iceland right now, so this one was auto-posted. See y’all when I get home. I hope to get time to send a postcard, but don’t hold your breath. The tent doesn’t have wifi.

I had to laugh today when I got yet another couple of comments and emails asking how I get so much done. Caffeine? Red Bull IV Drip? No sleep? Secrets gleaned while in Bhutan? I’ve never been to Bhutan, so that can’t be it.

It’s true, I do seem to get a lot done. But then I’m single. I have no children. My play and my work are the same thing. And this is what I do for a living. So before you get down on yourself for being less productive, remember that I’ve also got fewer things pulling me in other directions. I can’t imagine doing what I do if my context were different. I’d slow down considerably if there were other factors. And one day there will be and I’ll just get less of these things done in favour of other things. And that’s OK. But I believe life is short and we get meaning from our work (among other things), so I work hard at the things I love. I think I also work smart and in 20 years of making a living as a self-employed creative, I’ve learned a thing or two about making ideas happen and getting things done.

This isn’t a photographic post but it relates to getting things done, and that’s relevant for everyone who’s ever had an idea begging to be made real, begging to be created. So here’s a few thoughts about productivity.

1. Prioritize. Know what matters and what does not. We get so distracted by things that do not matter, we spend hours chasing our tails. Don’t be afraid to say No. In fact, learn to make No your first reaction, then change it to Yes if the thing you’re debating fits into your priorities. If you don’t know your priorities then this is much harder, so that’s where you need to start. Write it down. “This week/today my top 3 priorities are _____________________” The rest has to wait. Put an hour aside at the end of the day for doing non-priority stuff so it doesn’t pile up, but do first things first.

2. Know How You Work. Don’t try to put a square peg in a round hole. If you need to go to a coffee shop to work, do it. If you need to listen to music, do it. Whatever makes it easier for you to be productive – get comfortable with it. Some of us work better in 2-hour chunks in the early morning every day, others need a couple late nights a week. Not everyone is productive in an 8-hour stretch at a desk. If it ain’t working for you, don’t do it. And when you find what does work for you, make it happen. I work best at a coffee shop with Van Morrison, so each morning I get on my Vespa and go to the “office.” Most days I get more done there in 2 hours than I’d get done sitting in my home office in 6 hours.

3. Find Balance. I know, I stink at this. But when people I assume I get no sleep they couldn’t be more wrong. I almost always get 8 hours of sleep. Heck, I often take naps in the middle of the day. Exhausted people are not productive, lucid, healthy, or creative people most of the time. I know some of you think you’re functioning really well on 5 hours, but I’d be willing to bet you’d do better on 8. I know, some of you can’t, in which case you need to work even smarter. But I’m sticking by this – I think rested people get more done. So do people who eat well, take time for themselves, and spend time with the ones they love.

4. Kill the distractions. If you don’t have enough time in the day, stop watching TV. Reduce the number of blogs you read. Stop reading the papers and the magazines. Go on the low-information diet that Timothy Ferris recommends in The 4-Hour WorkWeek. Try it for a week and see if it doesn’t free up your time and attention.

5. Batch your Tasks. If you check Twitter for 5 minutes every half hour that’s not only a tonne of Twitter time, it’s also a loss of the time it takes to wind down and ramp back up on the tasks you should be doing instead. Multi-tasking is not the best use of most people’s time. We just aren’t wired to do a million things well. And if, like the sleep thing, you think you are functioning really well as a chronic multi-tasker I still suspect you’d do even better if you increased the period of time over which you focused on singular tasks. Look at the things you do often in the day and see if you can do them less frequently. Do it for 30 minutes at the end of the day instead of 5 minutes each hour for 6 hours. Same amount of time, but more concentrated attention on that activity, as well as on the other tasks from which that activity distracted you.

6. Do The Thing You Fear. If the worse thing you have to do today is kiss a frog then do it first. Get it over with. Often the thing we most fear is the thing that has some of the highest benefits for us, and fearing it distracts us from other things. Suck it up. Take a deep breath. Do it. Move on.

7. Make A CheckList. Write it down. Put a checkbox next to it. When it’s done, check it off. Look back over that list at the end of the day, as well as the end of the week, even the end of the month. Much harder to let tasks slide by when they are written down and the empty checkbox is taunting you.

8. Break It Down. If the thing you have to do is so large and intimidating that you just can’t seem to start in on it, break it down. Don’t eat the whole salami, just eat it slice by slice. Instead of putting Write Book on your checklist, break it down into pieces and begin with Brainstorm topics for book. Outline Book. Spend 2 hours writing Introduction. Small bite-sized pieces allow you to get moving, steer a moving ship, and begin to make some progress – momentum is hugely motivating and before you know it you’ll be half-way through a list of small tasks instead of still staring down one large one.

9. Find The Empty Spaces. I need 30 to 60 minutes to do solid work. 2 hours is best. But when those larger slots get eaten up with lots of little details, they stop being useful. So I do the smaller tasks when I can’t do the larger ones. I bring my laptop to the doctor’s office and clear off some emails in the 15 minutes I wait. I take my iPad on the bus or in a cab and I catch up on blogs or reading articles I haven’t had a chance to read. I find spaces in my day to get the smaller tasks done in order to keep larger slots open. It’s the “Put the big rocks in first” approach. Fill the little spaces with little tasks so there is always room for the big tasks in the big spaces. I know, seems simple, but it’s amazing how often we let those little moments get past us, and then we get a free afternoon and drown in a sea of little things we could have taken care of here and there. I use time on planes and in hotels and airport lounges to get things done instead of just sitting and staring at my watch. Sitting waiting for your son to come out of hockey practice? Don’t freak out because he’s late, do something with that unexpected 15 minutes. Read something. Reply to an email. Call a friend you’ve been meaning to call. One task accomplished and less stress when staring down the bigger things, just don’t “kill time.” Never, ever kill time.

These are just some of the tactics that work for me, but driving them all is one thought that I think is most important: Redeem your time. Time is not money. To even compare the two trivializes our most limited, non-renewable resource. Time is far, far, more valuable. Life is very short; once it’s over it’s over. That knowledge is what makes it easy to prioritize, makes it easy to say no to the unimportant, and to work hard in the time that I have. Because the better I can manage this stuff the more time I have to do the things that are most important to me – time with friends, time to travel, to write, to create, to make a difference. I only have, what? 50 years left in which to do it all (if I am really, really lucky) – and while that 50 years may seem like an eternity now, in hindsight it will feel like a vapour, a breath. That perspective makes it much easier, for me, to make the most of the time I have now. Because my bucket list is long, my loved ones are many, my best work is still waiting, and my days are only getting shorter.

Begin. Again.

June 2nd, 2010

San Frutuosso, Liguria, Italy, 2010. Had to strip down to my boxers to get this one.

Monday’s post seemed to strike a chord. Perhaps because y’all were so surprised to read a post that had nothing to do with books :-) So, harnessing that momentum I want to make some suggestions for those who are suddenly captivated by the need to live a life with “a strong bias towards action.” (Scott Belsky’s words, I love how he puts this.) Todays suggestions are for those who make money – or hope to – with their photography.

If you can’t think of a single thing to do, then here are 5 things you can begin immediately. The key is action. If you can’t do it NOW, because, oh I don’t know, you have a life, then schedule it for the first free block of time you can and under pain of a dirty sensor keep that appointment.

1. Start your tax prep NOW. This year is the year your receipts will be in order for tax time. Schedule a time to go to Office Depot and get the file folders you need. Label them. Sort receipts from now back to the beginning of your financial year. Now do this daily or weekly. But do it. While you’re at it, open that account that will be ONLY for your taxes and begin putting the right percent on your gross income into it. Don’t know what that is? Ask your bookkeeper or accountant. Don’t have an accountant? That’s your first step. Get one. You can’t afford not to.

2. Bring your invoicing up to speed. How do you invoice? What? You just whip something up in Word or Pages or something? You did not just say that. Take it back. Now sign up for Freshbooks. Take 2 hours to add your best clients, add a logo, and get this set up and comfortable. Repeat after me: Word is for writing stuff, I will only invoice using Freshbooks. If you like the system you have, fine. You may move along. But I still think you should look twice at Freshbooks.

3. Check in with your clients. Who is your biggest client or potential client? When is the last time you touched base and asked how you could serve them? There’s a theory that says 20% of our efforts result in 80% of our results. Which clients or projects account for that 20%? Focus on them! Pick one client to connect with today.

4. How’s your brand? I don’t just mean your logo. I mean how long has it been since you looked at your whole identity as a company, your core values, and the Why and How of your company’s existence? Are you still true to it? Has it shifted? Does your current website and identity materials still reflect that? Has your market shifted? Are you still communicating with them in the best way? Sit down and spend a morning or afternoon checking your calibration. Make notes on what needs to be updated and get it done in 30 days, no more. Start now.

5. Empty Your inbox. I know, this one scares the hell out of you. But do it. Take one day if you have to, but do it. Sit down and look at it before you start deleting stuff. Where are the bottlenecks? Why do you have – OMG! – 3000 emails in there? First, go through the list and unsubscribe to everything that is not opened. Open it, unsubscribe, delete. If it was important you’d have opened it. Next look for the senders who flood your inbox. Pick one email, hit reply and send them an email that asks them to please for the love of Dorothea Lange limit their emails to you to only the most important stuff and tell them you will no longer accept forwards. Now Begin creating rules. For example Big Client emails go to a client folder and get flagged as a priority. Now answer anything that’s less than a month old. And then…

Delete the rest.

I know, this is scary, and it’s up to you whether you can do it or not. But honestly, folks, this is keeping you from being productive and you will never, ever, EVER be replying to those emails anyways and the folks that sent them 3 months ago have long given up the hope of getting a reply. So be ruthless, create a system, empty that inbox, and move on. Seriously. If I come over to your place and see 3000 emails in your inbox we can not be friends anymore. Do it now. I have 7 emails in my inbox right now. My manager had to force me to let go of some of this and we don’t all have people to ruthlessly delete our emails for us. Do whatever you have to to manage this. Outsource it if you have to. Do it now.

Whatever the next step, do it. And when the “I’ll do it, but first I just have to…” thoughts pop up, ignore them. The need to do something else before we do something important is just another form of Resistance. (Not familiar with that term? Then your first Do It item is reading Steven Pressfield’s The War of Art)

Got a Do It Now item you want to tell us about, leave it in the comments. Writing it down just might help. Unless you’re thinking, I’ll do X today, but first I have to write a comment about it….then you know what you need to do.

Begin.

May 30th, 2010

Camogli, Italy. It’s a stretch to make this image relevant to the sermon below, but these guys know that talking about fishing isn’t going to bring the fish in. Neither is looking at the boat and hoping something happens.

Goethe is frequently quoted as saying:

Whatever you can do or dream you can, begin it.
Boldness has genius, power and magic in it!

It’s likely he never said it quite this way, but the quote holds, and is relevant to this post. I’ve been reading a couple books lately. The first is ReWork, by Jason Fried. The second is Making Ideas Happen by Scott Belsky. Both intersect at the idea of work. In fact, a third book – The 4-Hour WorkWeek, Timothy Ferris – intersects here as well. Belsky especially is relevant to what we do, whether we do it as working photographers or not. I tell you all that so you know my sources as I get up on my soapbox.

As the so-called Creative Class you and I put a lot of stock in the value of ideas. Inspiration. Creativity. We often do not put a lot of stock into work. In fact work is often set up as the opposite of artistic endeavors. Where Belsky rocked my world is in pointing out that how great your idea is means almost nothing without the will to carry it out. And to do that you need motivation and organization and perseverance and the willingness to get up at 5am if that’s what it takes (don’t look at me, pretty sure my muse wouldn’t ask me to do that. That’s crazy talk. But for some people…).

You can generate idea after idea, fill your Moleskine notebooks so jam-packed with great ideas the world would fall down at your feet if only they knew how creative you were. But the trap lies in thinking that coming up with the ideas is where the value is. It isn’t. The value lies in your ability to execute. Forget all the hundreds of ideas. Pick one. And do it. Then pick another, and do it too.

We get paralyzed sometimes by too many options. A million ideas and we’re stuck because we can’t pick one. Stop it. Pick one. Move forward.

How does this apply? For working photographers or those who aspire to it – pick one project and do it. Finish it. Then do another. Which one? Who cares! Pick the one you most want to do, the one your dog wants you to do, or the one on the top of the list. But pick one, and do it. Because picking the “wrong one” and getting it done puts you in motion and is better than doing nothing at all. It’s the same with your day to day tasks. I know, you’ve got too much to do. Lord knows my calendars and to-do lists have never been so long, so I feel your pain. Don’t stare at it, don’t whine. Just pick the thing at the top of the list – or better – the one you most dread doing, and begin. Just begin.

And for the ones who just do this for fun – same thing. Begin. Pick a project. Begin. Work it through. Then finish it. Nothing helps us move forward like momentum; beginning is the hardest part. Get in motion, and watch things begin to fall into place.

You are not creative until you actually create something. The root word itself requires that. That old adage about creativity being 10% inspiration and 90% perspiration? It’s true. Don’t let your piles of notes and your great-sounding ideas lull you into thinking you’re making progress. You make progress when you begin. Ideas are great, but they’re no substitute for the thrill of creation, of seeing that idea become real. All you need to do is begin. And then finish. But beginning is the hard part. There are a million excuses – we’re too busy is the best one. But isn’t it interesting how the Too-Busy still have time for Lost and American Idol? How they’re always talking about their next great idea? How they – and by “they” I mean “we” because I’m the first one that needs to hear this sermon – are always talking about photography more than they are actually making photographs. Watch TV if you like, just don’t complain you don’t have enough time. And don’t try that “but I watch TV to get inspired!” line with me, most of us don’t need more inspiration. We need to begin acting on the inspiration we’ve already been given.

Timothy Ferris is a good read on this. The first thing he suggests is to adopt a low-information diet. Fried says decision are progress: stop thinking about projects, make a decision and move forward. Belsky suggests you adopt a life with a strong bias towards action. I suggest the same thing when you get stalled. Stop thinking about it. Stop complaining about it. Just begin. I’m not sure there’s magic in it, but power certainly. You will get more done than most creatives by taking that first step.

I know this post doesn’t seem photographically relevant but the fact is most of us have enough technical knowledge and at least one good idea. What we need is to get moving. Heck, even a mediocre idea – even a BAD idea – once in motion is better than a good one that never finds legs. At least the bad idea in motion has a chance of becoming a better idea and one day actually becoming something more than an idea. Begin!

Sustaining The Practice of Art

December 29th, 2009

“The practice of art isn’t to make a living. It’s to make your soul grow.” ~Kurt Vonnegut

Chase Jarvis recently posted about his Create-Share-Sustain paradigm. I’ve referenced it, linked to it, quoted it several times this past year. In that paradigm, the notion of sustaining the create-share cycle is generally seen as a financial one. It’s the grease on the wheels that allows you to keep going – whether that’s working at Starbucks or a day-job you love, or even making photographs as a career itself. But there are other means by which we sustain ourselves. Man, Jesus once said, does not live by bread alone. Of course, He was referring to prayer, a sustenance of the soul.

Art too sustains the soul. But how do you sustain art?

I’m ending, as you know, an incredibly busy year. It’s been exciting, and my work has certainly sustained and grown my soul, to use the words of writer Kurt Vonnegut. But you know that bit in physics: every action has an equal and opposite reaction? It’s like that in metaphysics too. As a result this year and the work I did, has also had something of a draining effect. I am tired. I am running out of images and words. I’m feeling it. So what do you do when the thing that sustains you begins to tire you? What do you do when the shelves are bare?

I think you go back and put stuff on the shelf. For the creative soul I think the way we do that is a little counter-intuitive: we shoot more, write more, we go back to the well and fill it with the same bucket we use for drawing water in the first place. We get intentional about the process and stop worrying about the products. We stir the paint. We take more risks. We work more, not less. If you’re a VisionMonger and your work feeds you literally as well as metaphorically, it means you take the time to do personal projects and create something for you and not only your clients. It is not just as important that you feed your own creative soul before you feed your market, it is more important.

I’ll tell you my plan in the coming days, but for now I’m curious about you. Forget resolutions and plans for the new year for now. For now, forget the steps you’ll take to improve your business. What do you do to stir the paint? Where do you go to fill your well?

 

 

Credit Where Credit is Due. Or Not.

December 2nd, 2009

GEARGOLD

I got this email yesterday, and I’m quoting it here in full with only a few edits to protect the identity of the one who sent it:

Dear David,

What do you know and think about stock photography, and which stock photography company would you recommend using? Really any information you have about stock photography will help.

I’m seriously thinking about taking out a loan and upgrading from my Canon 30D to a Canon 5D II, and adding a few L series lenses (the 30D isn’t meeting my expectations any more). But before I do, I want to ask you and a few others to reassure my wife that it will help support us.

Sincerely – Taking Stock, Podunk, WA

So. You know I’m about to launch into a sermon, don’t you? This week we’re talking about issues relevant to the VisionMongers out there. Today’s your pep talk about money, specifically debt. Here is a much-expanded version of my reply.

Dear Taking Stock,

First of all, it’s quite a coincidence but my buddy Gavin Gough is writing an eBook right now called Taking Stock, Vol I and it’s about this very thing. It’ll be released, along with Vol.02 under the Craft&Vision banner and I’ll announce it loud and clear when it’s out. And there’s a little bit about stock in VisionMongers itself. So, let me address the two very separate issues you’ve asked about.

One. Stock. I make a few thousand every now and then on stock. I don’t pursue it and I think those that do need to treat it very specifically as its own market. You need to study it, shoot specifically for it, and spend as much time maintaining your relationships with the clients as any other vocational photographer. If you want to make good money at it, you need think of it like a job and work at it; it is not a hobby.

Two. Loans. This is one I get really fired up about. Don’t do it. Don’t do it, don’t do it, don’t do it.

Yes, there is a time and a place for loans and leasing. When you are buying a proven asset – something that will make you money – then a loan is sometimes a good idea. When you are buying a liability, it is not usually a good idea. In your case, the camera and new lenses might be either. Only you can answer that. But I doubt you can answer it from where you sit right now. You’re gambling. You have a camera. You aren’t currently making money in stock. If you’re looking for a confederate to gang up on your wife, I’m the wrong guy. Listen to your wife.

I’ve been there. I know the allure of the gear and the siren-call of newer, shinier, and better. I know the way that little gear gremlin whispers in your ear, saying things like, “if you had that new camera you’d make more money.” Bologna. If you aren’t making money with the 30D or D90, then you aren’t going to magically make money when the new camera arrives. What you need to do is go out and make a pile of money with the images you have now, or go shoot new images and sell them, but the new camera is very unlikely to help. If you can’t afford to pay for the new camera and lenses with cash, you simply can’t afford them.

The single best way to begin and operate a photography business is in the black. I’ve gone bankrupt. I have friends that have gone bankrupt. It’s a product of this heady cocktail of impatience (I need it now!), delusion (it’ll help me make more money!), and greed (Shiny! My preciousssssss!)- don’t, for the love of Diane Arbus, do it! Yes, a loan can be a good idea. But when it is, you won’t need to convince your wife, the numbers will do that for you. Very, very rarely is gear the asset we believe it to be. It breaks, go obsolete, and is seldom the thing that sells a client on hiring you or buying your images. And when it is, you can rent.

If you want to get serious about this, and be able to live and create without the added pressure of the overhead that servicing debt creates, then kick that gear gremlin to the curb, tighten your belt financially, and buy that new gear when the old stuff is making you enough money that it’s not a gamble or a hope but a necessity. And for the love of all things good, don’t use a credit card. I have a credit card with a ludicrously high limit, and the only time I use it is when I can use it like cash – I make the purchase and IMMEDIATELY go online and pay it down. I get airmiles and purchase protection, but I pay no interest. If you must take a loan, take a low, low interest loan. Take it from one who’s been there.

Can I get an Amen? There’s a lot of us out there, many of you even more savy about finances than I am – if you want to echo this please add your voices. Sometimes people need to hear the same thing over and over again before it sinks in. Your life, your family, your marriage, your business – none of these need the stress of debt.

Redefine Professionalism

November 30th, 2009

brieonaeronThis is a picture of my cat, Brie, on my – excuse me, on HER – office chair. Because nothing sets up a discussion of professionalism like a cat on a chair.

Ok, so you know I’ve got my reservations about the word “professional” when it’s set up against the word amateur. But the word “professionalism” where it applies to a high standard of excellence, that I can get on board with. In fact I’m constantly amazed at the lack of professionalism in creative industries. And I know I’m not the only one. I had an editor at a major photography magazine recently bemoan the fact that the photographers she works with can’t get things in on time. I’ve had other editors express total shock when I’ve replied to emails within an hour or two. Still others yet are amazed that I’ve replied to an image request on time and with well-delivered, clearly marked files that were to spec.

Seriously?

Frederick Van Johnson recently asked me why I feel like vocational photography is hard. One of the reasons I gave is that the point where craft and commerce meet is not an easy one to balance. I don’t even recall if I put it this way in VisionMongers or not, but if I didn’t, I should have. So in case I missed it, a recap: being a successful working photographer means far more than making photographs. I’ve barely shot a frame since the end of September – almost two months ago. We have times when it’s more important to stock the shelves, and this is one of those times for me. And then January will come and I’ll be shooting almost everyday for a couple months. But in the in-between times it’s not photography, it’s business. Consider these, among a great many other things, as a place to begin with a self-audit. Do you:

You reply to clients on time every time? If you’re too busy to do that, you’re too busy. If you wait 24 hours to reply to an email you’ve waited too long. If you only answer the “important” ones within 24 hours then you’ve made progress but are making assumptions about which ones are important. I’ve had many a client come from “unimportant” emails. They are all important. This is top of my list because I’m struggling with this now that the books are out. I lose track of the odd bit of fan mail, but even those are important. Don’t neglect your audience, whomever they are.

You meet client needs to the letter, then give them more? Files on time, well delivered, to spec.

You never, ever depart from the core of your brand? Know who you are, what you stand for, and never deviate.

Your outgoing emails, invoices, and every piece of collateral, is well-designed, consistent with each other and with the visual conventions of your brand, not just a logo?

You begin every day assuming your service or product can always be better and you take every opportunity to make it so?

You approach your market with the aim to serve them not exploit them?

That’s a short list. Be the best photographer you can be, and getting better. But you also need to be the best business-person you can be. Don’t like it? That’s one of the benefits of not bringing your craft to the world of commerce.

I’m not even sure who I’m talking to out there. If it’s you, it’s not too late. I do know why I’m telling you this – because it doesn’t take much for me to wow clients. And while that’s good for me, it bodes very badly for those among us who are setting the standard of mediocrity so low. I mean, c’mon, it’s hard enough to do this and keep your head above water, I know it is. I get emails all the time about these challenges. Don’t mulitply it with customer service that makes you look ragged around the edges and drives customers to someone else – who might be “less talented” but is more inclined to serve the customers you don’t have time to serve well.

freshbooksHere’s one more that my manager made me change for this very reason: my invoicing. He literally forced me to sign up for Freshbooks and it’s changed the way I do invoicing. It’s amazing, and it’s very professional in the way it looks, and makes your business look. It’s also easier for your clients. Take one small step today, and everyday. Today, consider cleaning up your invoicing. Next week clean out your inbox – by replying to them or deleting them and starting fresh, but an inbox with 1000 emails, that’s only going to intimidate you and you’ll never, EVER, empty it. Clear it, create some rules to keep it ordered and end every day with it clear. Then standardize your letterheads and all outgoing email signatures – do one thing every day that begins with the assumption that your service needs work. A complete overhaul is intimidating, few of us have time for it, but one action-item a day gets the job done. Set the time aside. Raise the bar.

Last call on the BIG FAT BUSINESS CARD GIVEAWAY THING. I draw a name this evening sometime, so now’s your last time to get in on it.

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